Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their strategies and allocate resources effectively. In this blog, we'll look at REAL data and statistics to assess the effectiveness of various marketing tactics and explore how investing in these strategies can dramatically impact your bottom line longterm.
Content Marketing
The Stats:
Content Marketing costs 62% less than traditional outbound marketing (such as cold calling, paid advertising) but produces 3x as many leads (Demand Metrics)
Companies with regular blogs (one or twice a month) produce an average of 67% more leads monthly than companies that don’t blog. (Demand Metric)
Businesses that blog regularly get 55% more website visitors than businesses that don’t. (HubSpot)
• 56.1% of internet users purchase a product online at least once a week.
• 51.2% of people research brands online before making a purchase
More:
https://fitsmallbusiness.com/business-blogging-statistics/ https://contentmarketinginstitute.com/articles/stats-invest-content-marketing/
The Takeaway
Educational articles or storytelling blogs have a powerful influence in creating a meaningful connection and building with an audience. Consumers would much rather get to know a company through passive but authentic and quality content rather than traditional marketing such as advertisements or cold calling. The ROI of content is not always linear, but most marketing experts agree reports that content marketing has the potential to boost brand awareness, website traffic, email opens, and generate strong leads!
Search Marketing
The Stats
68% of online experiences begin with a search engine, and 53.3% of all website traffic comes from organic search. (BrightEdge)
The #1 result in Google gets nearly 30% of all clicks, while less than 1% of clicks will go to a site from the second page. (Backlinko)
93% of companies who prioritize SEO reported that it positively impacted their ranking performance and brand awareness. (Conductor)
More
The Takeaway
Investing in organic search marketing proves instrumental for businesses looking to boost their online visibility and conversion rates. The competitive and ever-changing landscape of Google underscores the importance of continuous, on-going SEO efforts to improve search rankings.
Bonus Stat: It typically takes 3-6 months for SEO to show measurable results, so be patient!
Social Media Marketing
Here are some stats for you:
• In 2024, there are estimated to be 5.17 billion total social media users worldwide.
• 72% of companies use social media data to inform business decisions.
• 82% of consumers prefer whenever a brand engages with them on social media.
• 64% of users purchase products after watching a video on social media
• Over 93% of brands acquire at least one new customer from a video they posted on social media
• 49% of consumers depend on social media influencers for recommendations
Sources: Sprout Social, Inc. & Damteq
The Stats
93% of all internet users are on social media (Statista)
55% of consumers discover new businesses on social media. (Sprout Social)
63% of consumers trust influencers' opinions on products more than what brands say about themselves. (Edelman)
54% of consumers use social media to research products before making a purchase. (Search Engine Watch)
More:
The Takeaway:
Social media, platforms serve as crucial spaces for businesses to meet and connect with their target audience. These statistics affirm that a strategic social media presence can translate into increased brand exposure and visibility, lasting consumer trust, and ultimately, customer acquisition. It’s bewildering that there are still people doubting how valuable social media marketing is to a brand and business, thus doubting the work of these professionals.
Sales
Only 3% of your audience is ready to buy right now. (Holmes)
Mobile (m-)commerce sales reached $2.2 trillion in 2023, making up 60 percent of global e-commerce sales (Statistica)
87% of shoppers begin product research online (Forbes)
92% of consumers read online reviews before making a purchase (Inc)
71% of consumers get frustrated when their shopping experience is impersonal. (Forbes)
The Takeaway:
The vast majority of shopping begins online, emphasizing the importance of a strong online reputation and presence, especially on mobile. Further, most potential customers are in the research/consideration phase rather than the decision/purchasing phase. As such, businesses need to focus on nurturing leads, improving reviews and product info, and providing valuable information to build trust and influence choices, and guide them through the buying process when they're ready.
More:
Wrapping It Up
By staying informed about the evolving landscape of marketing businesses can gain a competitive edge and make data-driven decisions to enhance their ROI. Of course, continuously monitoring and adapting strategies based on these insights is instrumental in achieving sustained success.
If you're ready to navigate the dynamic world of marketing and maximize your ROI, I'm here to guide you. Contact me today for tailored, aligned solutions.
Erin Ratliff is a holistic business coach and organic growth & visibility consultant serving energy-sensitive, earth-loving, heart-led soul-preneurs, self-starters, and founders with the mission of personal and planetary healing.
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