top of page
Search


Harmonizing Your Content Strategy Using the Teachings of Feng Shui
"Content is the atomic particle of all digital marketing." Rebecca Lieb Content marketing is a one of the most committed undertakings in...
Erin Ratliff


Content is Currency: 7 Reasons Why You (Still) Need a Blog in 2024
There are a lot of things that can make or break you as a budding small business and your ONLINE PRESENCE is definitely one of them....
Erin Ratliff


Stop the Scroll: Dozens of Sure-Fire Hooks to Bait Your Reader
Whether you're publishing a static post on Linked In, a reel on Instagram, or sending an email pitch, the secret to going viral or...
Erin Ratliff


Social Media Post Perfection: How to Craft A Scroll-Stopping Caption
Love it or hate it, social media is a VITAL marketing tool for coaches, healers, and practitioners wanting to grow their digital presence...
Erin Ratliff


The Foundations of SEO for Your Small Business
Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can...
Erin Ratliff


Content Writing vs Copy Writing - Which is Right for you?
In the world of digital communications and modern marketing, two terms are often interchangeably used yet are distinctly different These...
Erin Ratliff


Conversion Copywriting 101: How to Connect, Persuade and Motivate your Ideal Customer or Client
'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led...
Erin Ratliff


Content Planning 101: Repositories, Briefs & Outlines
Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int
Erin Ratliff


The Power of a Compelling Call-to-Action (CTA) to Help You Meet Your Holistic Marketing Goals
A well-crafted CTA acts as a signpost to motivate and guide your reader to take a desired and measurable action, which includes a variety of
Erin Ratliff


AI Hacks, Tips & Tricks That Every Solopreneur Needs to Know
ChatGPT and similar generative AI tools are so novel that the average person has never even used them yet.
Erin Ratliff


How to Rank in the Search Engines (And Stay That Way)
There is no way around it - SEO (Search Engine Optimization) can be complex and confusing, especially for soloprenuers who are swamped with
Erin Ratliff


Why A Professional (HUMAN) Copywriter is 100% Worth Investing In For Your Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff


The 10 Things Your Next Blog or Article Needs In Order to Click, Convert & Connect
Bloggers and content creators, rejoice. Here are the must-haves your next blog or digital article to stand out and succeed.
Erin Ratliff


How To Boost the ROI on Your Blog with Reader-Focused & SEO-Friendly Content
Mark Twain said it best: " Write what you know. " Unfortunately he lived in a world before search engines and the highly competitive...
Erin Ratliff
bottom of page