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Erin Ratliff
Mastering Metrics: How To Make The Best Data-Driven Decisions As A Soul-preneur
In this ever-changing and competitive landscape of digital marketing, entrepreneurs face both incredible challenges, and opportunities....


Erin Ratliff
Conversion Copywriting 101: How to Connect, Persuade and Motivate your Ideal Customer or Client
'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led...


Erin Ratliff
The Art & Science of Cold Outreach: Unlocking the Power of Helpful, Personalized Communication
One powerful strategy to expand your network and generate new opportunities is through c email outreach. While the term "cold email" might s


Erin Ratliff
Content Planning 101: Repositories, Briefs & Outlines
Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int


Erin Ratliff
The Power of a Compelling Call-to-Action (CTA) to Help You Meet Your Holistic Marketing Goals
A well-crafted CTA acts as a signpost to motivate and guide your reader to take a desired and measurable action, which includes a variety of


Erin Ratliff
Shining Your Light: How to Overcome Your Fear of Visibility as a Heart-led Soul-preneur
As a holistic wellness practitioner and healer, having a public presence, both digitally and socially, is a vital for your success. However,


Erin Ratliff
AI Hacks, Tips & Tricks That Every Solopreneur Needs to Know
ChatGPT and similar generative AI tools are so novel that the average person has never even used them yet.


Erin Ratliff
Tried & Tested: The Ultimate List of Best (Free) Tools for Marketers & Entrepreneurs in 2024
Technology is truly a gift, if we allow it. There are countless ways that new business owners can build their businesses - all for free....


Erin Ratliff
How to Rank in the Search Engines (And Stay That Way)
There is no way around it - SEO (Search Engine Optimization) can be complex and confusing, especially for soloprenuers who are swamped with


Erin Ratliff
Why A Professional (HUMAN) Copywriter is 100% Worth Investing In For Your Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why


Erin Ratliff
Damselflies, Dragonflies - and What They Have To Do with Human Design & Entrepreneurism
"Dragonflies are the keepers of dreams, the energy within that sees all of our true potential and ability. Dragonflies inspire...


Erin Ratliff
My Entrepreneurial Experience as a Human Design 3/5 Sacral Generator
In the last post I talked about Human Design and how it is an amazing tool for transforming you from a struggling Solo-preneur to aligned...


Erin Ratliff
How the Human Design System Can Help You Put the 'Soul' in 'Soulpreneur'
“ If you want to find the secrets of the universe, think in terms of energy, frequency and vibration .” Nikola Tesla Science and...


Erin Ratliff
The 10 Things Your Next Blog or Article Needs In Order to Click, Convert & Connect
Bloggers and content creators, rejoice. Here are the must-haves your next blog or digital article to stand out and succeed.


Erin Ratliff
Establish Your Brand Identity Using The 5 Elements of Feng Shui
Just like the foundation of your house, your brand is the cornerstone of your business, setting the tone for everything that happens thereaf


Erin Ratliff
The Yin & Yang of Your Digital Marketing Strategy
The primary foundation of Feng Shui is the ancient philosophy of Yin and Yang - the universal duality of energies that make up all cycles


Erin Ratliff
How To Create A Landing Page that Converts Again and Again... and Again
Not to be confused with the all-mighty homepage, a landing page is common digital marketing tool which caters to a particular goal- usually


Erin Ratliff
How To Boost the ROI on Your Blog with Reader-Focused & SEO-Friendly Content
Mark Twain said it best: " Write what you know. " Unfortunately he lived in a world before search engines and the highly competitive...
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