Your Reputation, Your Reviews: A Solopreneur's Guide to Collecting Testimonials & Social Proof
"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success...
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Erin Ratliff
Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...
Erin Ratliff
The Curse of the Bad Boss: How to Identify and Leave a Toxic Workplace (Because You DESERVE Better!)
People don't quit jobs. They quit bad bosses and toxic cultures. Feeling like you're at a breaking point in the workplace? You're not...
Erin Ratliff
Less is More: How to Incorporate Minimalism & Simplicity into Your Soulful Small Biz
As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally...
Erin Ratliff
Before You Hire A Marketer or Comms Person, Here's Everything We Want You To Know
In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in...
Erin Ratliff
The Secret to Success? Your STRATEGY and Plan
"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a...
Erin Ratliff
The Hierarchy of Needs: A Guide for Small Brands and Businesses to Guide Marketing & Communications
Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...
Erin Ratliff
Breaking Down The Differences between Sales, Marketing and Communications
When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...
Erin Ratliff
"Shameless Self-Promotion": How to Boost Your Confidence as a Heart-led Soulpreneur
“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.” Roy T. Bennett...
Erin Ratliff
Demystifying Public Relations (PR): A Beginner's Guide to Building Your Brand's Image
Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...
Erin Ratliff
"Digital PR": Understanding the Longterm Value of Backlinks, Media Mentions & Press Coverage
It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...
Erin Ratliff
Your Roadmap To Success: Crafting Your Mindful Marketing Plan
Every solo-preneur has a different approach to business. Some like to jump in and figure it out as they go, while others prefer a more...
Erin Ratliff
From Process to Perfection: The Key Project Phases Involved In Content Marketing, Copywriting & SEO Services
What goes into delivering fractional/freelance marketing services? A LOT. Behind every deliverable, there lies a wealth of hidden work,...
Erin Ratliff
Harmonizing Digital Spaces: How to Apply the Principles of Feng Shui To Your Website
Did you know that 50% of consumers consider a company’s website design crucial to their opinion of that brand? (Top Design Firms)...
Erin Ratliff
YOU are your Niche: How to Craft An Authentic & Aligned Personal Brand
"The privilege of a lifetime is being who you are." Joseph Campbell Whether you like it or not, and whether you believe it or not -- you...
Erin Ratliff
The Numbers Don't Lie: 10 Meaningful Marketing Statistics To Support Your SEO, Content & Social Media Strategy
Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their...
Erin Ratliff
Decoding The Jargon: Your Guide to Essential Marketing Acronyms
The world of marketing is full of complex concepts, confusing lingo, and advanced terminology. Understanding the alphabet soup of...
Erin Ratliff
16 Positive Affirmations for Entrepreneurial Health, Wealth & Happiness
Maintaining a positive mindset is essential for busy soul-preneurs navigating the turbulent seas of running a small business. As healers,...
Erin Ratliff
To Niche or Not to Niche? The Hardest Question for Multipotentialites
Marketing experts will tell you that the fastest way to grow a business is to pick ONE thing to become known for. But for Neurodiverse,...
Erin Ratliff
Mindful Marketing: Timeless Strategies for Sustainable Biz Growth
As a soulful self-starter and small business founder with limited resources, you're going to face pivotal decisions when deciding where...
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