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How to Identify the Divergents & Disruptors of the Workplace (and the World)
"Now is the time for revolutionaries who rebel through art , creativity and healing rather than destruction. Everything that has made you...
Erin Ratliff


The Silent Killer: Recipes & Remedies for Burnout For Both Entrepreneurs & Employees
"Burnout is the manifestation of cognitive dissonance meeting emotional disassociation in a hustle and grind culture that rewards...
Erin Ratliff


The Future of Work in the Age of Aquarius: A Paradigm Shift for Entrepreneurs, Employers & Employees Everywhere
As we transition further into the Age of Aquarius—a time astrologically associated with innovation, technology, humanitarianism, and...
Erin Ratliff


The Remote Work Revolution: Why Workplace Flexibility is a Win-Win for Everyone
The world is changing rapidly, from the inside out. A global paradigm shift has awakened the masses on what truly matters in life:...
Erin Ratliff


Thickening Your Skin & Building Your Backbone: How to Protect Yourself from Online Bullying & Harassment
The internet is a powerful platform for entrepreneurs and small businesses to grow, connect, and thrive. It offers endless opportunities...
Erin Ratliff


Stuck or Stagnant at Work? How to Find Your Momentum & Motivation Again
“Feeling lost, crazy and desperate belongs to a good life as much as optimism, certainty and reason.” Alain De Botton Like everything in...
Erin Ratliff


Two Trees, One Forest: The Marketing Generalist vs Marketing Specialist
“The specialist learns more and more about less and less, while the generalist learns less and less about more and more.” Buckminster...
Erin Ratliff


The Lifelong Learner: Cultivating Curiosity & Critical Thinking For A Healthier Workplace, and a Better World!
"A well-educated mind will always have more questions than answers." Hellen Keller In a rapidly evolving job market, continuous learning...
Erin Ratliff


Your Reputation, Your Reviews: A Solopreneur's Guide to Collecting Testimonials & Social Proof
"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success...
Erin Ratliff


Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...
Erin Ratliff


From the 'Job Hopper' to the Generalist: Why Versatility is Your Career Superpower
“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl...
Erin Ratliff


The Curse of the Bad Boss: How to Identify and Leave a Toxic Workplace (Because You DESERVE Better!)
People don't quit jobs. They quit bad bosses and toxic cultures. Feeling like you're at a breaking point in the workplace? You're not...
Erin Ratliff


Less is More: How to Incorporate Minimalism & Simplicity into Your Soulful Small Biz
As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally...
Erin Ratliff


Before You Hire A Marketer or Comms Person, Here's Everything We Want You To Know
In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in...
Erin Ratliff


The Secret to Success? Your STRATEGY and Plan
"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a...
Erin Ratliff


The Hierarchy of Needs: A Guide for Small Brands and Businesses to Support Marketing & Communications
Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...
Erin Ratliff


Breaking Down The Differences between Sales, Marketing and Communications
When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...
Erin Ratliff


"Shameless Self-Promotion": How to Boost Your Confidence as a Heart-led Soulpreneur
“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.” Roy T. Bennett...
Erin Ratliff


Demystifying Public Relations (PR): A Beginner's Guide to Building Your Brand's Image
Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...
Erin Ratliff


"Digital PR": Understanding the Longterm Value of Backlinks, Media Mentions & Press Coverage
It's been said that there are no guarantees in marketing. Really, the only guarantee is that if you DON'T invest in holistic marketing...
Erin Ratliff
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