Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...
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Erin Ratliff
The Top Copywriting Frameworks Every Marketer Should Know
Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should...
Erin Ratliff
An Insider's Guide to Crafting the Perfect Press Release & Earning Media Coverage
Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...
Erin Ratliff
Hack the Algorithms: 17 Social Media Strategies You've Never Heard Of
" Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." Amy Jo Martin Over the years,...
Erin Ratliff
Harmonizing Your Content Marketing Strategy Using the Teachings of Feng Shui
Content marketing is a one of the most committed undertakings in your business growth strategy. In order to create a sustainable and...
Erin Ratliff
Content is Currency: 7 Reasons Why You (Still) Need a Blog in 2024
There are a lot of things that can make or break you as a budding small business and your ONLINE PRESENCE is definitely one of them....
Erin Ratliff
Stop the Scroll: Dozens of Sure-Fire Hooks to Bait Your Reader
Whether you're publishing a static post on Linked In, a reel on Instagram, or sending an email pitch, the secret to going viral or...
Erin Ratliff
Social Media Post Perfection: How to Craft A Scroll-Stopping Caption
Love it or hate it, social media is a VITAL marketing tool for coaches, healers, and practitioners wanting to grow their digital presence...
Erin Ratliff
The Foundations of SEO for Your Small Business
Newsflash: Your customers are searching Google for businesses and providers exactly like you. But if Google can't find you, neither can...
Erin Ratliff
Content Writing vs Copy Writing - Which is Right for you?
In the world of digital communications and modern marketing, two terms are often interchangeably used yet are distinctly different These...
Erin Ratliff
When Persistency Meets Consistency: Remarkable Results & Sustainable Success
"Never bet against the person who just keeps showing up." Sahil Bloom Newsflash: The secret to a thriving business doesn't have to do...
Erin Ratliff
Conversion Copywriting 101: How to Connect, Persuade and Motivate your Ideal Customer or Client
'Conversion copywriting' is the art of crafting compelling and persuasive messages that prompt readers to take action. For heart-led...
Erin Ratliff
Content Planning 101: Repositories, Briefs & Outlines
Both the Blog Outline and Content Brief serve as creative roadmaps, valuable tools for planning and organizing, simplifying the project int
Erin Ratliff
The Power of a Compelling Call-to-Action (CTA) to Help You Meet Your Holistic Marketing Goals
A well-crafted CTA acts as a signpost to motivate and guide your reader to take a desired and measurable action, which includes a variety of
Erin Ratliff
AI Hacks, Tips & Tricks That Every Solopreneur Needs to Know
ChatGPT and similar generative AI tools are so novel that the average person has never even used them yet.
Erin Ratliff
Tried & Tested: The Ultimate List of Best (Free) Tools for Marketers & Entrepreneurs in 2024
Technology is truly a gift, if we allow it. There are countless ways that new business owners can build their businesses - all for free....
Erin Ratliff
Why A Professional (HUMAN) Copywriter is 100% Worth Investing In For Your Small Business
Here are the primary reasons why quality (SEO-optimized, lead-converting and reader-focused) digital content can help YOU succeed, and why
Erin Ratliff
The 10 Things Your Next Blog or Article Needs In Order to Click, Convert & Connect
Bloggers and content creators, rejoice. Here are the must-haves your next blog or digital article to stand out and succeed.
Erin Ratliff
How To Boost the ROI on Your Blog with Reader-Focused & SEO-Friendly Content
Mark Twain said it best: " Write what you know. " Unfortunately he lived in a world before search engines and the highly competitive...
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