Your Reputation, Your Reviews: A Solopreneur's Guide to Collecting Testimonials & Social Proof
"A happy customer is the most powerful form of marketing." As a solopreneur, building trust and credibility is essential for the success...
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Erin Ratliff
Ace The Interview with These Essential Tips, Tricks & Strategies for Success
You landed an interview - Congrats! Now is when the real work begins. With a little preparation and planning you can ensure you stand out...
Erin Ratliff
Collective Brilliance: How to Enhance Your Entrepreneurial Success through Community & Collaboration
"Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work." Vince...
Erin Ratliff
Ignite, Inspire & Transform: The Pillars of Conscious Leadership
The impact of a great leader can't be overstated. Managers account for the vast majority of the variance in employee engagement scores...
Erin Ratliff
Understanding The Core Foundation of Your Soulful Small Biz: Your Audience/Customer!
Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define...
Erin Ratliff
How The Marketers of Today Are the Most Likely Leaders of Tomorrow
"You can be at the bottom of the org chart and still be a leader. Leadership is an action, not a position or title" Daniel Abrahams...
Erin Ratliff
The Curse of the Bad Boss: How to Identify and Leave a Toxic Workplace (Because You DESERVE Better!)
People don't quit jobs. They quit bad bosses and toxic cultures. Feeling like you're at a breaking point in the workplace? You're not...
Erin Ratliff
Less is More: How to Incorporate Minimalism & Simplicity into Your Soulful Small Biz
As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally...
Erin Ratliff
From Burnout to Boundaried: How Multipreneurs Can Protect Their Peace at Work
"Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. We can't base our own...
Erin Ratliff
Before You Hire A Marketer or Comms Person, Here's Everything We Want You To Know
In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in...
Erin Ratliff
The Secret to Success? Your STRATEGY and Plan
"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a...
Erin Ratliff
The Top Copywriting Frameworks Every Marketer Should Know
Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should...
Erin Ratliff
The Hierarchy of Needs: A Guide for Small Brands and Businesses to Guide Marketing & Communications
Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...
Erin Ratliff
Breaking Down The Differences between Sales, Marketing and Communications
When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...
Erin Ratliff
"Shameless Self-Promotion": How to Boost Your Confidence as a Heart-led Soulpreneur
“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.” Roy T. Bennett...
Erin Ratliff
An Insider's Guide to Crafting the Perfect Press Release & Earning Media Coverage
Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...
Erin Ratliff
Hack the Algorithms: 17 Social Media Strategies You've Never Heard Of
" Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." Amy Jo Martin Over the years,...
Erin Ratliff
Demystifying Public Relations (PR): A Beginner's Guide to Building Your Brand's Image
Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...
Erin Ratliff
Harmonizing Your Content Marketing Strategy Using the Teachings of Feng Shui
Content marketing is a one of the most committed undertakings in your business growth strategy. In order to create a sustainable and...
Erin Ratliff
Allyship, Authenticity & Vulnerability: 3 Superpowers for Your Soulful Small Business
"The most common form of despair is in not being who you are." Kierkegaard Entrepreneurship isn't just about strategy and innovation;...
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